Advertising

Categories: advertising
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About Course

Advertising is the process of creating and placing ads in various media to promote a product, service, or idea. It involves developing a creative concept, selecting appropriate media channels, and creating and placing ads in those channels to reach the target audience.

In an advertising class, students will learn the principles and techniques of advertising, including how to develop and execute an advertising campaign, how to use consumer insights to inform advertising strategy, and how to create and design effective advertisements. The class may also cover topics such as media planning and buying, measurement and evaluation, and ethical considerations in advertising.

What Will You Learn?

  • Understand the basics of advertising and its role in marketing
  • Learn about different advertising techniques and media
  • Explore the creative development process for ad campaigns
  • Study the measurement and evaluation of advertising effectiveness
  • Gain an understanding of ethical considerations in advertising

Course Content

Introduction To Advertising
This course provides a foundational understanding of advertising and its role in marketing. Students will learn about the history and evolution of advertising, as well as the different types and mediums used to reach consumers. The course will also cover the creative process behind advertising campaigns and the various objectives that advertisers may have, such as brand awareness or sales. In addition, the course will discuss the legal and ethical considerations involved in advertising, including truth in advertising and consumer privacy. By the end of the course, students will have a solid understanding of the fundamentals of advertising and be able to think critically about its impact on society.

  • Basics Of Advertising
    00:00
  • History Of Advertising
    00:00
  • Different Types Of Advertising
    00:00
  • Quiz

Marketing And Advertising Strategy
This course teaches students how to plan and execute effective advertising campaigns. The course will cover the key elements of marketing and advertising strategy, including setting objectives, identifying target audiences, and choosing the right channels and mediums. Students will learn how to create a marketing plan and a media plan, as well as how to negotiate rates and track performance. The course will also delve into the creative process behind advertising campaigns and cover techniques and tactics such as emotional appeals and storytelling.

Advertising Techniques And Tactics
This course teaches students about the various techniques and tactics used in advertising to persuade and influence consumers. The course will cover classic techniques such as emotional appeals and storytelling, as well as more modern tactics like social proof and personalization. Students will learn how to use these techniques effectively in different types of advertising, such as print, broadcast, online, and out-of-home. The course will also delve into the psychology behind consumer behavior and how advertisers use this knowledge to craft compelling messages.

Media Planning And Buying
Media planning and buying is the process of selecting and purchasing advertising space and time in various forms of media, such as television, radio, print, online, and out-of-home. It involves researching and analyzing the target audience, identifying the most appropriate media channels to reach that audience, negotiating rates with media outlets, and creating a schedule for when and where the advertisements will be placed. In a media planning and buying class, students will learn the principles and techniques of media planning and buying, including how to conduct market research, develop a media plan, negotiate with media vendors, and track and analyze the effectiveness of media campaigns. The class may also cover topics such as media ethics, legal issues, and current trends in the media industry.

Creative Development
Creative development is the process of generating and refining ideas for marketing and advertising campaigns, products, or services. It involves brainstorming, concept development, and prototyping to bring creative ideas to life. In a creative development class, students will learn how to generate and evaluate creative ideas, how to use design thinking and other creative problem-solving techniques, and how to present and pitch creative concepts. The class may also cover topics such as branding, design principles, and the role of creativity in marketing and advertising.

Measurement And Evaluation
Measurement and evaluation is the process of collecting and analyzing data to determine the effectiveness of marketing and advertising campaigns, products, or services. It involves setting performance goals, selecting appropriate metrics and methods for measurement, collecting and analyzing data, and using the results to make informed decisions about marketing and advertising strategy. In a measurement and evaluation class, students will learn how to select and use appropriate metrics and methods for measuring the effectiveness of marketing and advertising campaigns, how to analyze and interpret data, and how to use the results to inform marketing and advertising strategy. The class may also cover topics such as data privacy and ethics, the use of technology in measurement and evaluation, and current trends in the field.

Ethics And Social Responsibility
Ethics and social responsibility is the study of moral principles and values that guide the behavior of individuals and organizations. In the field of marketing and advertising, ethics and social responsibility refers to the responsibility of companies to act in a way that is fair, honest, and respectful of the rights and interests of consumers and society as a whole. In an ethics and social responsibility class, students will learn about the principles of ethical behavior and social responsibility in marketing and advertising, as well as the legal and regulatory frameworks that govern these practices. The class may also cover topics such as ethical dilemmas in marketing and advertising, the role of corporate social responsibility in marketing and advertising strategy, and the impact of marketing and advertising on society.

Advanced Topics
This class covers specialized topics in advertising, such as digital advertising, mobile advertising, and global advertising.

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