Merchandising

Description

Merchandising is the process of selecting, pricing, and promoting products to sell to customers. In this course, students will learn about the principles and techniques of merchandising, including how to develop and implement effective merchandising strategies, how to design and layout a store to enhance the shopping experience, and how to plan and manage a merchandise mix.

Students will learn about the different types of merchandising, including in-store merchandising and online merchandising, and how to use digital marketing tools to promote products. They will also learn about the importance of customer insights and data analysis in developing and managing a successful merchandise mix.